Born from a professional relationship that evolved into a lasting friendship, ZITRO Group® was created with a shared purpose: to drive sustainable global development through innovative solutions and strategic partnerships.
CEO and Founder
Is a renowned Mexican architect and urban planner, known for his visionary approach and leadership in both the public and private sectors. With over 30 years of experience, he has received prestigious honors such as the BAZ PRADA Award from UNAM and the 2008 Award for Excellence in Urban Planning at the World Planning Congress in China, for his Cancún 2030 master plan.
He has led major infrastructure projects in Mexico, including the Nichupté Bridge in Cancún—currently the third longest over water in Latin America—and Equity Park, also in Cancún, recognized by UN-Habitat for advancing the Sustainable Development Goals (SDGs). His work has contributed to building strong institutions that serve as benchmarks across Latin America and the Caribbean.
Eduardo has been a keynote speaker at global architecture and urbanism conferences, including at Harvard University. He is a member of the American Institute of Architects (AIA) and ISOCARP, where he served as Mexico’s national president. He has also worked as an advisor and program coordinator for UN-Habitat and currently sits on the Board of Directors of the Urban Economy Forum (UEF) in Toronto, Canada.
Co-Founder
Is a highly respected Korean engineer with deep expertise in sustainable infrastructure development. Throughout his career, he has led major international projects that have reduced the environmental impact of construction, aerospace, and rail systems. He has held senior roles in global companies such as SAMSUNG and Lombard Development Group, and served as CEO of BOMBARDIER Aerospace and Transportation in Korea, where he oversaw large-scale mobility initiatives.
He is the Founding Director of YH Clean Energy, leading green hydrogen projects across Africa and Latin America in partnership with BYUCKSAN Power, a prominent Korean energy company. His work reflects a commitment to clean technology and global collaboration.
His shared vision with Eduardo Ortiz Jasso led to the creation of ZITRO Group®—merging their expertise to deliver high-impact projects through strategic alliances and responsible investment. The group focuses on real estate, tourism, energy, and mobility, with a strong emphasis on sustainability and innovation.
Chief Operating Office (CCO)
Bilingual economist (Spanish/French) with over 15 years of experience in economic intelligence, financial analysis, strategic project coordination, and urban-territorial planning.
Brings a strong track record in leading multidisciplinary teams, managing public-private funds, developing regulatory frameworks, and evaluating complex, high-impact projects. Has designed and implemented more than 50 financial models for large-scale urban infrastructure, contributing directly to sustainable territorial development.
Holds two master’s degrees from Aix-Marseille III University (France), with specializations in economic intelligence, territorial competitiveness, and technological innovation—offering advanced expertise in data-driven territorial strategies, information systems, and strategic foresight.
Director of Conservation and Education
Director of Workforce Development at Elephant Thoughts in Ontario, Canada, where she leads innovative programs that equip individuals with the skills and confidence to succeed in today’s evolving economy. Her work focuses on empowering youth and underrepresented communities, bridging education, community, and economic growth.
With a background in International Development, she brings extensive cross-cultural experience and a deep passion for lifelong learning. Dedicated to advancing educational initiatives that generate social impact and promote sustainable development, both locally and globally.
Holds a degree in English Literature from Western University and a postgraduate certificate in International Development from Humber College.
Director of Energy
Director of Workforce Development at Elephant Thoughts in Ontario, Canada, where she leads innovative programs that equip individuals with the skills and confidence to succeed in today’s evolving economy. Her work focuses on empowering youth and underrepresented communities, bridging education, community, and economic growth.
With a background in International Development, she brings extensive cross-cultural experience and a deep passion for lifelong learning. Dedicated to advancing educational initiatives that generate social impact and promote sustainable development, both locally and globally.
Holds a degree in English Literature from Western University and a postgraduate certificate in International Development from Humber College.
Chief Marketing Associate
Director of Workforce Development at Elephant Thoughts in Ontario, Canada, where she leads innovative programs that equip individuals with the skills and confidence to succeed in today’s evolving economy. Her work focuses on empowering youth and underrepresented communities, bridging education, community, and economic growth.
With a background in International Development, she brings extensive cross-cultural experience and a deep passion for lifelong learning. Dedicated to advancing educational initiatives that generate social impact and promote sustainable development, both locally and globally.
Holds a degree in English Literature from Western University and a postgraduate certificate in International Development from Humber College.
Associate Construction Manager
Director of Workforce Development at Elephant Thoughts in Ontario, Canada, where she leads innovative programs that equip individuals with the skills and confidence to succeed in today’s evolving economy. Her work focuses on empowering youth and underrepresented communities, bridging education, community, and economic growth.
With a background in International Development, she brings extensive cross-cultural experience and a deep passion for lifelong learning. Dedicated to advancing educational initiatives that generate social impact and promote sustainable development, both locally and globally.
Holds a degree in English Literature from Western University and a postgraduate certificate in International Development from Humber College.
Creative Producer & Content Creator
Director of Workforce Development at Elephant Thoughts in Ontario, Canada, where she leads innovative programs that equip individuals with the skills and confidence to succeed in today’s evolving economy. Her work focuses on empowering youth and underrepresented communities, bridging education, community, and economic growth.
With a background in International Development, she brings extensive cross-cultural experience and a deep passion for lifelong learning. Dedicated to advancing educational initiatives that generate social impact and promote sustainable development, both locally and globally.
Holds a degree in English Literature from Western University and a postgraduate certificate in International Development from Humber College.
